Most businesses have a seasonal element to them. Jan. 1 and Sept. 1 are hot for jSinger Marketing, as those are dates when business owners are in the “start fresh” mode and ready to market and advertise.
The holidays are of course huge if you sell products.
Services such as landscaping or home improvement have weather-driven seasons.
The funny thing is, seasonality is rarely considered in marketing strategy!
Our outdoor clients have an aggressive effort during spring and summer, and a “maintenance mode” the rest of the year. Our healthcare and insurance clients favor the end of the year. We don’t want them to miss out on getting the most bang for the buck (ROI) in those hot times.