Facebook continues to be a major pain for businesses. No one sees your posts. You have 15 fans. No one interacts.
While businesses generally have no clue on how to engage an audience on Facebook, it’s not all their fault. Facebook itself has continued to make it difficult for businesses to communicate and connect directly.
Instead, they want you to advertise.
If Facebook is a good outlet, and you are still struggling, advertising is a good solution, especially if you are starting a business or have a page that has been dormant.
But first, consider if your business is something consumers would have a passion to talk about. If you are a fitness gym, great. If you manufacture screws, Facebook is not your best marketing option.